Dottie Lou

About:

Dottie Lou is a luxury-everyday kids’ clothing brand offering soft, playful, and beautifully designed loungewear that brings comfort and style to family life.

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The Challenge:

To create a brand that feels soft, playful, and cozy with a polished, boutique-style charm. The identity also needed the flexibility to grow beyond loungewear into everyday apparel, ensuring the brand feels timeless and versatile.