Half Inch Laser

About:

Half/inch is a precision measuring service that caters to the construction and fabrication industries. Using specialized laser-based equipment, the company provides on-site measurements with exceptional accuracy, even in challenging or irregular spaces.

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The Challenge:

The challenge was to design a logo that moved away from traditional measuring symbols like rulers, which don’t reflect how Half/Inch actually works. Instead, the logo needed to visually communicate their laser-based measuring process and high level of precision.