Leffler Therapy
About:
After 15 years of helping hundreds of clients reclaim their best self,
Avrohom Leffler, LCSW expanded to a group practice, to bring his goal
oriented, positive approach in therapy to more people.
The Challenge:
Leffler Therapy Group was a new practice backed by years of experience. The challenge was to build a brand from the ground up that would communicate that credibility while feeling positive, approachable, and distinctly different from the typical therapy practice.
The new brand also needed a strong foundation, one that could work across the website, marketing materials, and future services as the practice evolved.
Deliverables:
Brand Strategy & Identity, Messaging, Business Setup, Website, Print & Signage, Trade Show Materials, Advertising, Brochures
Leffler Therapy
About:
After 15 years of helping hundreds of clients reclaim their best self,
Avrohom Leffler, LCSW expanded to a group practice, to bring his goal
oriented, positive approach in therapy to more people.
The Challenge:
Leffler Therapy Group was a new practice backed by years of experience. The challenge was to build a brand from the ground up that would communicate that credibility while feeling positive, approachable, and distinctly different from the typical therapy practice.
The new brand also needed a strong foundation, one that could work across the website, marketing materials, and future services as the practice evolved.
Deliverables:
Brand Strategy & Identity, Messaging, Business Setup, Website, Print & Signage, Trade Show Materials, Advertising, Brochures
Building the Brand
The first step was creating a brand that reflected Leffler Therapy Group's approach: professional and credible, while still feeling positive, approachable, and human.
I developed a complete visual identity that would give the new practice a strong foundation and remain flexible as the business grew.
Finding the Voice
A strong brand needs more than a visual identity.
I developed the messaging and voice for Leffler Therapy Group, creating language that communicated their positive, goal-oriented approach to therapy in a way that felt clear, encouraging, and distinctly theirs.
From the core tagline to website messaging and marketing copy, the goal was to create a consistent voice people would begin to recognize.
Bringing the Brand to Life
With the identity and messaging in place, it was time to turn the brand into a fully functioning business presence.
Business Cards
Designed, printed & delivered.
I handled the process from design through production, with finished business cards delivered directly to his door.
LinkedIn
Showing up professionally online.
I created a branded LinkedIn banner so his personal professional presence felt immediately connected to the new practice.
Business Email
A professional inbox from day one.
I purchased and connected the business domain and set up professional email accounts for Avrohom and the associate therapists, along with branded email signatures.
Office Signage
Bringing the brand into the physical space.
I designed the office signage so the brand experience continued from online interactions all the way to a client's arrival at the practice.
Building the Website
With the brand and messaging in place, we brought it all together online.
We wrote, designed, and developed the website from the ground up,creating a clear, professional online presence that introduced the practice, its approach, services, and team.
Getting the Brand Out There
With everything in place, it was time to get the brand in front of the right people.
I created ongoing ads and marketing campaigns that kept Leffler Therapy Group visible, consistent, and recognizable across every touchpoint.
Bringing the Brand to the Booth
When Leffler Therapy Group attended a trade show, I helped make sure the brand showed up just as professionally in person.
I designed the booth materials and signage and sourced branded promotional items, creating a cohesive presence across the entire event experience.
Growing Into Something New
As Leffler Therapy Group expanded into corporate wellness, I helped shape the new offering from the ground up.
We worked through the strategy and pricing packages, then created the pitch deck, brochure, and print advertising needed to introduce the program, build awareness, and bring it to market.
Working with Leah was an absolute pleasure! Creating a brand is so personal, and getting it just right can be tricky. Leah was able to completely understand my vision and nailed it. Everything I used her for, (branding, website, ads) was stunning and effective. I highly recommend her. You will be very happy you did.
Avrohom Leffler LCSW
Founder & Director of Leffler Therapy Group